What do the letters in the name of M & M’s chocolate mean?
Forrest Mars, the son of the founder of Mars, developed a method for adding a drop of liquid chocolate to a sugar-coated hard shell. And this led to the invention of small chocolates. They began to sold the chocolates in New Jersey in 1941.
Some time later, Mars contacted his friend, Bruce Murrie, the son of the founder of Hershey’s chocolate company. The two heirs of sweet empires agreed on a joint project to produce and promote small chocolates. The brand received the name formed by the first letters of the names of partners – M and M. And they made the candies from Hershis chocolate.
Unfortunately, eight years later, in 1949, friends had a big fight. As a result of which Mars bought out its stake in the company. The partnership, which lasted less than a dozen years, remains immortalized in the brand name. So they did not change the name.
The original M&M was plain chocolate, with the signature candy shell, which came in brown, red, orange, yellow, green and violet. Today, there are dozens of M&M flavors, including classics like peanut and peanut butter.
In the 1980s, M&M’s were introduced internationally to Australia, Canada, Europe, Hong Kong, Japan, Malaysia, and the United Kingdom. In addition, its slogan was “All the World Loves M&M’s”.